As Korea prepares to host the 2000 ASEM Conference and co-host the 2002 World Cup, the government, in conjunction with the tourism industry, has made strenuous efforts to improve the standards of tourism. This policy has extended not only to upgrading facilities, but also to changing the mindset of the workers in the service industry, and to raising the English language standards amongst the general public. The long heritage and inspiring scenery of Korea impress all visitors with their uniqueness and charm.

The leisure industry is one of the fastest-growing industries in Korea as an increasing number of people engage in various leisure activities as a result of high economic growth and a rising living standard. Koreans, by nature, are outgoing and throw themselves into play with as much intensity as they work.

The many museums, palaces, temples, royal tombs, parks and scenic and historic sites scattered all across Korea have always been popular sites for family outings and picnics. In recent years, many people seem to find physical exercise another good way to spend their free time while promoting physical fitness. Tennis and jogging are the two most popular morning sports among town-dwellers. Those who are more athletically-oriented organize morning soccer teams with neighbors. Among other sports pursued by enthusiastic hobbyists are swimming, mountaineering, golfing, skiing, water skiing, salt and fresh water fishing, wind surfing and handball. Spectator sports like soccer, baseball, basketball, volleyball, boxing and ssirum have an avid following.

Recently more and more urbanites have tended to spend their holidays away from home. With the fast increase in privately-owned automobiles in recent years, more families motor out of the city to the mountains and beaches on weekends and during holidays